business information and research, namely, the identification of screened and qualified automobile repair shops to consumers; referrals in the field of automobile maintenance and repair; cooperative advertising and marketing; direct mail advertising; dissemination of advertising matter; shoppers' guide information; opinion polling for business or advertising purposes; promoting the sale of credit card accounts through the administration of incentive award programs and affinity cards; promoting the sale of the goods and services of others by awarding purchase points, bonus points and cash credits for credit card use, and through the distribution of discount cards; dissemination of advertising for others via an on-line electronic communications network, billboards, print and broadcast media, and printed directories; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network