clearinghouse services for retail florists and gift shops, namely, receiving instructions from a florist or gift shop in one location for the arrangement and delivery of flowers, cut flowers, floral displays, plants, fruits, balloons, gifts and combinations, arrangements and baskets thereof, in a second location; relaying those instructions to a retail florist or gift shop in the second location who fulfills the order and delivers the order to the customer or receiver; monitoring the performance of the order fulfillment and delivery services; performing billing, collection and disbursement services among the retail florists and gift shops; performing additional business services for the retail florists and gift shops, including providing credit, arranging advertising, offering marketing and business development consultation services, and providing opportunities through live, on-line, electronic and print formats for retail florists and gift shops to discuss business, as well as floral and gift shop industry issues

promotional mailings to candidate florists and gift shops (letterhead, flyers, brochures); Internet solicitations of florists and gift shops (used in E-mail and web site communications); communications (including letterhead, billing and disbursement statements; information about industry issues in newsletters and the like) with florist and gift shops; indication of participation in the Preferred Florest Network by florist and gift shops; signs to be displayed in the florist and gift shops and in the advertisements to promotional materials of the florists and giftshops