advertising services, namely, offering analytic models for evaluating and/or directing advertising efforts; business management; business administration services, namely, offering analytic models for evaluating and/or directing business administration efforts; administration services, namely, offering analytic models for evaluating and/or directing marketing efforts; marketing research and analysis; statistical drafting services, namely, measuring and analyzing information and effectiveness in the fields of research of and measuring the enforcement, respecting and accepting of legislation and policy; the said resulting in management information systems, policy monitoring, performance indicators, strength/weakness analysis, microanalysis and forecasting models