association services, namely, promoting the interests of the Jewish people about a number of concepts; these are - the concept of Ahavat Yisroel -- one Jewish people, indivisible and united, the concept of Hadar -- pride in and knowledge of Jewish tradition, faith, culture, land, history, strength, pain and peoplehood, the principle of Barzel -- iron -- the need to both move the help Jews everywhere and to change the Jewish image through sacrifice and all necessary means, the concept of Mishmaat -- discipline and dedication, and the concept of Bitachon, faith in the greatness and indestructibility of the Jewish people, the Jewish religion and the Land of Israel