The design in the left portion of the mark is the Chinese character having a transliteration of "kai" and translations of "open; making an opening, open up, reclaim; open out, come loose; thaw, become navigable; lift; start, operate; (of troops) set out, move; set up, run; begin, start; hold (a meeting); make a list of, write out; pay (wages, fares, etc.); boil; percentage; and carat." The design in the middle portion of the mark is the Chinese character having a transliteration of "xin" and translations of "the heart; heart, mind, feeling, intention; and center, core." The combined design in the left and middle portions of the mark is the Chinese character having a transliteration of "kaixin" and translations of "feel happy, rejoice; and amuse oneself at somebody's expense, make fun of somebody." The design in the right portion of the mark is the Chinese character having a transliteration of "mei" and translations of "plum; and (Mei) a surname." When read together, the Chinese characters have no special meaning