operation of a business dealing in the sale of brewed alcoholic beverages; entertainment services, namely, the organization, promotion and sponsorship of sporting events, concerts and other entertainment events; the organization, promotion and sponsorship of charitable events; conducting consumer promotions in the form of contests; providing information services on the Internet; electronic transfer of information; promotional and customer relations services, namely, providing an interactive electronic address location whereby customers can gain access to information, computer utility programs, games and freeware provided by the company, and can participate in on-line communication