telephone shop-at-home services in the fields of cooking and meal preparation, namely, prepared foods, wines, spirits, spices and herbs, cooking and kitchen utensils, kitchenware, flatware, cutlery, china, pots and pans, tableware, glassware, linens, napkins, menus (both electronic and hard copies); providing consultation on purchases of products and services of others relating to meal preparation, cooking and food, namely, menu planning consulting services, catering services and food delivery services and promoting such goods and services of others through the distribution of discount cards, incentive award programs, promotional events, and the awarding of discount coupons