The mark consists of a concentric circles having a center surrounded by a wide dark band forming a target and having a generally wide dark horizontal bar extending through the center of the concentric circles. The slogan "WE RELISH YOUR BUNS" is printed in letters over the design spaced apart from and following the contour of the circle; and the slogan "WE CHEAT TOURISTS, DRUNKS & ATTORNEYS" is printed in letter under the design spaced apart from and following the contour of the outer circle.