promoting the goods and services of others through various media (including but not limited to, radio, television, telephone voice response, the Internet plus distribution of printed directories through various groups, sport teams, schools and colleges); promotions within these media (including but are not limited to announcement of new features, products, services, hours, directions, discounts and direct phone connect); these promotions may take any form; print, voice response, discount cards, television or radio announcements, flyers, the Internet, etc.