providing a customer with services, including - a toll-free telephone number for the customer to call and inquire about a product, including an industry product, and about general eye care; paying freight on shipments of special order merchandise and of returns; administering the customer's finance for eye-care or an eye-care or ancillary product; quality assurance of an eye-care or ancillary products; providing the customer with access to sales of an industry product and with assurance of the quality of the industry product; admininstering a drop shipping program whereby the customer may ship merchandise by simply dropping it at a designated location; and providing the customer with access to special order merchandise